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Webinars On Fire

Mindmap Your Next Webinar Plan

One of the best ways to get organized is to put all your ideas on paper or in Word document so you can see them.

Now you can take that one step further and use mindmapping software to capture the ideas and then organize them so they make sense and are more usable. Mindmapping doesn’t even require software, but software makes the job much easier.

The idea behind mindmapping is that you can enter in ideas based around topics or threads, and then move and embellish on them as needed, collecting the useful ideas around main discussion areas for further detailed thinking.

For example, when mindmapping a webinar, one can start just about anywhere, but three main areas always need to be included: content, audience and promotion. As you can see, these are pretty big categories. Next, one can “chunk down” or add more specific details.

Let’s do an example with Audience – a branch of Audience might be “Who Are They?” Other branches would include “Audience Recruitment” and “Audience Tracking.” Under “Audience Recruitment,” one could add “Email Promotion” and “Social Media Promotion,” and so on. So the Promotion ideas might also refer up to the larger category of “Promotion,” and could either be moved there, or an actual pointer could be inserted to indicate a relationship between the two.
Mindmap Sample
Some mindmaps can get pretty complex at the end of the day, as the ideas form and weave together in a complex tapestry of strategies and tactics. That’s why it helps to have a good tool on hand. And the mindmaps can be shared with others in desktop sharing sessions, via printed materials or by converting them into Word docs as outlines for further review or conversion into slide decks.

At WebinarsOnFire, we help first-time webinar hosts with interactive strategy sessions and use mindmapping to help organize the various elements of a webinar event. In desktop sharing sessions, we meet and discuss the host’s goals and objectives, their challenges, their success factors and their “lack-of-success” factors, their capabilities and competencies and their relationships with their audiences. This gives us a good picture of the overall purpose of their business and also can reveal perspectives back to the hosts that they had not considered before.

However useful mindmapping can be, the next step is to plan and hold the webinar while it still feels like a good idea. Get that first one launched and start a series. We recommend planning a series of four at a minimum, to really get traction in your community or with your mailing list. By making a comprehensive plan with mindmapping, you can feel confident that you are on the right track, while still leaving your options open and remaining as flexible as necessary to show continuous improvement in your webinar hosting skills.

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